Beginning early this year, certain search engine made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, Wheel Strap, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Something opposite happened to this keyword, chain puller , we put the link in relevant context, not too many plain links have been built, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, so if you create great content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, best smartphones , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, in reality this site is doing pretty well for more than a few search terms. As far as SEO concerned, blog marketing with great content is the way to go. If you can build a group of your own blogs, such as Hitch Ball, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you have to do is to create quality content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, say this Chain Hoist, nice writing, good content, published on popular site, all these points make it perfect for SEO.
By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, it’s a big loss if you don’t use this tool.